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Athletics is a design collective based in New York City. Founded in 2004, we have grown through a commitment to design innovation, and our ability to work with organizations large and small to solve the challenges of contemporary design and brand-building.

Athletics is a design collective based in New York City. Founded in 2004, we have grown through a commitment to design innovation, and our ability to work with organizations large and small to solve the challenges of contemporary design and brand-building.

The wait is over. We’re delighted to announce that Futura, our most oft-requested font, is now available on Typekit. What’s more, ParaType’s Futura PT has been manually TrueType hinted and looks fantastic on Windows.

How do you re-architect a magazine like Forbes in a digital era? What's the right content creation model to produce 22 issues a year? How should a print product relate to a Web site, or tablet apps, or other digital products? How do you approach print design in a digitally [...]

What does it mean to be an IBMer? Every employee experiences the company in different ways, but the global impact IBM has made on business and society over the last 100 years gives us all a common framework. "They Were There" is told by first-hand witnesses—current and retired employees and clients—

I sometimes think of our effort to reshape Forbes as Extreme Makeover: Media Edition. It's daunting to take on a media entity with a 93-year legacy and a huge sitemap. It's not like tearing down a vacant building and re-imagining from scratch. This digital house is built, furnished, landscaped a

Music video by Wham! performing Last Christmas. (c) 1984 Sony BMG Music Entertainment (UK) Limited

Something has happened to PBS favorite "Charlie Rose." The erudite conversations and sober intellectualism have been replaced by an absurd world where illogic, inane dialogues, and open hostility rule. The one-on-one interview between Charlie and his guest begins as usual but quickly goes awry, so m

If you read that sentence, you noticed several potential points with which you might take issue. First, you could say that “UX” is not the proper term for the discipline. It is “Interaction Design” or “UE” or some other title or acronym. ...

Eye, the international review of graphic design, is a beautifully designed and printed quarterly magazine based in the UK: essential reading and viewing for graphic designers and other professionals in the art and business of visual culture.

Apple has a long relationship with Adobe. In fact, we met Adobe’s founders when they were in their proverbial garage. Apple was their first big customer, adopting their Postscript language for our new Laserwriter printer. ...

Ted Leo And The Pharmacists cover Tears For Fears